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ADDY Advertising Awards 2016

ADDY Advertising Awards 2016

The media design program students at NewSchool of Architecture & Design won 6 advertising awards, including a national ADDY advertising award in 2016. Student work submissions demonstrated proficiency and excellence in brand identity, copywriting, photography, digital production, concepting, art direction, graphic design, creative direction (print and interactive), audio production, video production, and animation.

Marius De La Peña won a Bronze Addy in the Elements of Advertising category for his logo design for Toast Enoteca & Cucina. Greg Rovelo won a Bronze Addy in the Elements of Advertising category for his logo design for Park Boulevard Catering. And Amjad Alotaibi won a Silver Addy in the Online/Interactive category for her 6-second looping stop-motion animation Vine video for Truth (the anti-smoking campaign).

Amjad Alotaibi continued on to the regional and national level of the competition, winning a Silver ADDY at the regional competition and a National ADDY® award. She received a silver designation during the American Advertising Awards Show hosted by the American Advertising Federation (AAF) in Anaheim, California on June 7, 2016. The awards show was part of ADMERICA, the AAF’s annual national conference.

Amjad received recognition in the Social Media category for her six-second looping stop-motion animation Vine video for the anti-smoking campaign, Truth. The student spec ad entitled Truth: “Ash to Ashes,” which incorporated photography, animation, art/creative direction, Photoshop compositing, and audio production.

International Design Excellence Awards

The International Design Excellence Awards, also known as IDEA, is a premier international design competition sponsored annually by the Industrial Designers Society of America (IDSA) and judged by renowned design experts from around the world.

VisualSpeakers is a wireless speaker system with an integrated projector dedicated to images that complement the music experience. With a “Dome Mode” – where images are projected into the VisualSpeakers integrated 12-inch dome – and a “Party Mode” – where images are projected in the ambient (ceiling, furniture, and walls), the VisualSpeakers provide different kinds of images to enhance your sound experience.

Nowadays, music is so ubiquitous that the challenge of this project was to come up with a new way to listen to music, creating a deeper and richer experience. I focused on the relationship between music and visuals, and, inspired by the concept of Cymatics, I decided to tackle the relationship between sound and image creating a new product that not only produces sound but generates and plays images that accompany your music. This design not only provides an excellent music experience with high-quality speakers but also enhances the experience with a visual layer. And with its dual lens projector, the images could be seen projected in the speaker dome, but also they could extrapolate its boundaries and be projected through the whole ambient.

In a world where the musical experience has become so frugal, the VisualSpeakers represents an effort to bring back an emotional connection with music.

The idea is that, through a visual layer dedicated to complementing the sound, we can create an even better experience of music. The VisualSpeakers also creates a new exciting and creative place for exchange between visual artists, musicians, and creatives in general, who will be able to present their artistic visual expression combined with music.

Architizer A+ Awards Special Mention

The STEAM Pavilion design/build by NewSchool of Architecture & Design undergraduate students received an A+ Awards Special Mention from Architizer in 2016.

The pavilion was designed and built in 2015 for the STEAMConnect’s annual conference focusing on lectures, debates, and workshops revolving around the links between Science, Technology, Engineering, Art, and Mathematics. The STEAM Pavilion idea originated from the necessity to accommodate the activities that take place at the annual conferences of STEAMConnect. These activities involve talking, sitting, eating and, above all, meeting. The NewSchool student designers for the project believe that architecture is a clear combination of Science, Technology, Engineering, Math and Art, so addressing the necessities of the STEAMConnect annual reception was a perfect example of STEM + Art disciplines coming together, blending creativity, design, and technical skills.

The pavilion was built by architecture students Freddy Bravo, John Colwart, Marika-Anne De Ocampo, Aipeng Fang, Travis Garcia, Guy Hartwig, Emilio Ingrasci, Heiarii Li Cheng, Guillermo Menjivar, Madison Parsons, Austin Richards, Anthony Rodriguez, Andrew Schiffer, Yangyi Situ, Justin Soderlund, Tobey Toney and Salvador Vicente – under the direction of architecture faculty Ramiro Losada-Amor and Victor Navarro, and with design and construction assistance of Alberto García.

In 2016, the design/build received an A+ Awards Special Mention from Architizer.

About Architizer: Architizer is the world’s largest and fastest growing website for architecture has launched the definitive architectural award program with 115+ categories and more than 350 jurors. The Architizer A+ Awards received thousands of entries from a 100 countries and represents the best of architecture and design worldwide. Winners are chosen by our illustrious jury including such industry luminaries as Denise Scott Brown, Bjarke Ingels and Tom Kundig, as well as personalities from beyond architecture like Tony Hsieh (CEO, Zappos), Yves Behar (Fuseproject), John Edelman (CEO, Design Within Reach), Cameron Sinclair (Architecture for Humanity) and Barry Bergdoll (MoMA).

San Diego American Advertising Awards 2018

Five design students won 10 awards at the 2018 San Diego American Advertising Awards Celebration:

  • Mohammed Labban | Best of Show, People’s Choice, Gold, Bronze x2
  • Amjad Alotaibi | Gold
  • Reham Murshed | Silver & Bronze
  • Nicole Kneip | Bronze
  • Deelin Francis | Bronze
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