The media design program students at NewSchool of Architecture & Design won 6 advertising awards, including a national ADDY advertising award in 2016. Student work submissions demonstrated proficiency and excellence in brand identity, copywriting, photography, digital production, concepting, art direction, graphic design, creative direction (print and interactive), audio production, video production, and animation.
Marius De La Peña won a Bronze Addy in the Elements of Advertising category for his logo design for Toast Enoteca & Cucina. Greg Rovelo won a Bronze Addy in the Elements of Advertising category for his logo design for Park Boulevard Catering. And Amjad Alotaibi won a Silver Addy in the Online/Interactive category for her 6-second looping stop-motion animation Vine video for Truth (the anti-smoking campaign).
Amjad Alotaibi continued on to the regional and national level of the competition, winning a Silver ADDY at the regional competition and a National ADDY® award. She received a silver designation during the American Advertising Awards Show hosted by the American Advertising Federation (AAF) in Anaheim, California on June 7, 2016. The awards show was part of ADMERICA, the AAF’s annual national conference.
Amjad received recognition in the Social Media category for her six-second looping stop-motion animation Vine video for the anti-smoking campaign, Truth. The student spec ad entitled Truth: “Ash to Ashes,” which incorporated photography, animation, art/creative direction, Photoshop compositing, and audio production.