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ADDY Advertising Awards 2016

ADDY Advertising Awards 2016

NewSchool of Architecture & Design senior Armando Roman received an ADDY Award presented by SDX, formerly the San Diego Ad Club, at the local American Advertising Awards Gala in March 2015. Roman was awarded a Bronze ADDY in the student Elements of Advertising category for a logo he created as part of a branding and integrated advertising campaign project for an upscale East Village sushi restaurant, The Parlour.

Roman created his branding — which included the award-winning logo, mock-up of a billboard, t-shirt design, business cards, magazine ads and direct mailers for the local Japanese eatery — as part of NewSchool’s Comp Studio II class. As a result, The Parlour now has plans to use the new branding materials later this year.

ASC Design/Build Competition 2016

A NewSchool student team won first place at the region 7 Associated Schools of Construction (ASC) Design/Build Competition in 2016. This is the third time in four years that a NewSchool team has taken first place, as well as the first time a NewSchool student who participated as an alternate in the competition took an award.

The University of Southern California took second and a team from the University of Washington placed third in the 2016 region 7 ASC Design/Build competition. The Annual Design/Build ASC Competition is widely regarded as one of the largest recruiting events in the construction management industry, with top employers in attendance.

ADDY Advertising Awards 2016

The media design program students at NewSchool of Architecture & Design won 6 advertising awards, including a national ADDY advertising award in 2016. Student work submissions demonstrated proficiency and excellence in brand identity, copywriting, photography, digital production, concepting, art direction, graphic design, creative direction (print and interactive), audio production, video production, and animation.

Marius De La Peña won a Bronze Addy in the Elements of Advertising category for his logo design for Toast Enoteca & Cucina. Greg Rovelo won a Bronze Addy in the Elements of Advertising category for his logo design for Park Boulevard Catering. And Amjad Alotaibi won a Silver Addy in the Online/Interactive category for her 6-second looping stop-motion animation Vine video for Truth (the anti-smoking campaign).

Amjad Alotaibi continued on to the regional and national level of the competition, winning a Silver ADDY at the regional competition and a National ADDY® award. She received a silver designation during the American Advertising Awards Show hosted by the American Advertising Federation (AAF) in Anaheim, California on June 7, 2016. The awards show was part of ADMERICA, the AAF’s annual national conference.

Amjad received recognition in the Social Media category for her six-second looping stop-motion animation Vine video for the anti-smoking campaign, Truth. The student spec ad entitled Truth: “Ash to Ashes,” which incorporated photography, animation, art/creative direction, Photoshop compositing, and audio production.

Architizer A+ Awards Special Mention

The STEAM Pavilion design/build by NewSchool of Architecture & Design undergraduate students received an A+ Awards Special Mention from Architizer in 2016.

The pavilion was designed and built in 2015 for the STEAMConnect’s annual conference focusing on lectures, debates, and workshops revolving around the links between Science, Technology, Engineering, Art, and Mathematics. The STEAM Pavilion idea originated from the necessity to accommodate the activities that take place at the annual conferences of STEAMConnect. These activities involve talking, sitting, eating and, above all, meeting. The NewSchool student designers for the project believe that architecture is a clear combination of Science, Technology, Engineering, Math and Art, so addressing the necessities of the STEAMConnect annual reception was a perfect example of STEM + Art disciplines coming together, blending creativity, design, and technical skills.

The pavilion was built by architecture students Freddy Bravo, John Colwart, Marika-Anne De Ocampo, Aipeng Fang, Travis Garcia, Guy Hartwig, Emilio Ingrasci, Heiarii Li Cheng, Guillermo Menjivar, Madison Parsons, Austin Richards, Anthony Rodriguez, Andrew Schiffer, Yangyi Situ, Justin Soderlund, Tobey Toney and Salvador Vicente – under the direction of architecture faculty Ramiro Losada-Amor and Victor Navarro, and with design and construction assistance of Alberto García.

In 2016, the design/build received an A+ Awards Special Mention from Architizer.

About Architizer: Architizer is the world’s largest and fastest growing website for architecture has launched the definitive architectural award program with 115+ categories and more than 350 jurors. The Architizer A+ Awards received thousands of entries from a 100 countries and represents the best of architecture and design worldwide. Winners are chosen by our illustrious jury including such industry luminaries as Denise Scott Brown, Bjarke Ingels and Tom Kundig, as well as personalities from beyond architecture like Tony Hsieh (CEO, Zappos), Yves Behar (Fuseproject), John Edelman (CEO, Design Within Reach), Cameron Sinclair (Architecture for Humanity) and Barry Bergdoll (MoMA).