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Published on:

November 14, 2023

Mohammed Labban

Hometown: Jeddah, Saudi Arabia

Why did you pick your major and what do you want to do with your degree?

Media design has always been an interest of mine. I switched from the Architecture program to the Media Design program when I realized its what I want to do for a living.

What makes NewSchool special?

The small classes and one-on-ones with the professors make the learning experience special.

What was your favorite class at NewSchool and why?

The packaging design classes are my personal favorite because its what I want to specialize in.

What was your favorite project?

My favorite project is one of my 4th year projects, Schweet. I created an 80s inspired brand identity, packaging, and an ad campaign for my made up canned condensed milk brand.

Where is your favorite spot on campus and why?

Definitely the Mac lab. Its where we have most of our Media Design classes and are provided with necessary software to work + it’s always quiet and easy to work at.

What do you plan to do after graduation?

I plan on going to graduate school in NYC.

What would people be surprised to know about you?

My artwork has been published in a book for a museum in Tübingen, Germany and in an NPR article by Deborah Amos.

What advice do you have for incoming students?

Pick your instructors’ brains – you can never learn enough.

We hear you recently won an award at the 2018 American Advertising Awards – which one and what was it for?

Yes, I actually won 5 awards. My Meshuggah Shack rebrand won 3: the People’s Choice award, a gold award, and Best of Show. Schweet won 2 bronze awards: one for brand identity and one for packaging.


Nasser Alajmi