NewSchool’s Expertise Powers the Success of Superdeporte’s Sports Betting Platform

At NewSchool of Architecture & Design, we take pride in equipping our students with the skills and knowledge to excel in the dynamic fields of architecture, design, and construction management. A recent collaboration with Superdeporte, a leading sports news outlet in Spain, exemplifies the real-world impact of our educational approach.

Superdeporte sought to enhance user engagement and conversion rates on their sports betting page, aiming to provide a seamless and intuitive experience for their audience. To achieve this, they partnered with a team of our talented students and faculty from the School of Design.

The collaborative effort focused on several key areas:

· User-Centered Design: Conducting comprehensive user research to understand the preferences and behaviors of Superdeporte’s audience, ensuring the interface met their needs.
· Responsive Interface Development: Creating a design adaptable to various devices, including desktops, tablets, and smartphones, to cater to a diverse user base.
· Visual Appeal and Branding: Aligning the page’s aesthetics with Superdeporte’s brand identity while incorporating modern design elements to enhance visual engagement.
· Performance Optimization: Implementing design strategies that contribute to faster load times and smoother navigation, improving overall user satisfaction.

The redesigned sports betting page has garnered positive feedback from users, noting its improved usability and visual appeal. Superdeporte has reported a significant increase in user engagement and conversion rates since the launch of the new design.

This project underscores NewSchool’s commitment to providing students with hands-on experiences that bridge academic learning with industry practice. By engaging in real-world projects, our students not only apply their classroom knowledge but also contribute meaningfully to the success of our industry partners.

We extend our gratitude to Superdeporte for entrusting our team with this initiative and commend our students and faculty for their exemplary work. This collaboration stands as a testament to the innovative spirit and professional excellence that NewSchool strives to instill in its community.