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Media Design Student Receives Prestigious National ADDY Award

Media Design Student Receives Prestigious National ADDY Award

San Diego CA, June 15th, 2016 – NewSchool of Architecture & Design (NewSchool) has announced that media design student Amjad Alotaibi has won a National ADDY® award, and received a silver designation during the American Advertising Awards Show hosted by the American Advertising Federation (AAF) in Anaheim, California on June 7. The awards show was part of ADMERICA, the AAF’s annual national conference.

Amjad received recognition in the Social Media category for her six-second looping stop-motion animation Vine video for the anti-smoking campaign, Truth*. The student spec ad entitled Truth: “Ash to Ashes,” which incorporated photography, animation, art/creative direction, Photoshop compositing and audio production, and previously also received two additional Silver ADDYs at the local and regional American Advertising Awards shows.

“It’s exciting to have NewSchool student work receive local, regional and national ADDY awards and be recognized by elite industry jurors on such a grand scale – it’s truly remarkable,” said Chris Clark, lead faculty member in the Media Design program at NewSchool. “Amjad’s Vine video uses stop motion animation of actual cigarette ash to creatively and effectively demonstrate the effects of smoking on the lungs.”

About American Advertising Awards (ADDYs)

Conducted annually by the American Advertising Federation (AAF), the American Advertising Awards, also known as the ADDYs, is the advertising industry’s biggest and most engaging competition attracting over 40,000 entries every year in local AAF Club (Ad Club) competitions. The purpose of the competition is to give recognition and reward those who exemplify a creative spirit of excellence through advertising tactics.

About NewSchool of Architecture & Design

Located in downtown San Diego, NewSchool prepares students for career success in design fields through an emphasis on interdisciplinary and global design skills, industry collaborations and real-world projects. Programs of study include architecture, construction management, product design, media design, game development, design studies, and interior architecture & design. The school’s design environment provides inspiration for the school’s students and faculty, recognized for their work regionally and internationally. NewSchool is accredited by the Western Association of Schools and Colleges Senior College and University Commission.

NewSchool’s Bachelor and Master of Architecture programs are accredited by the National Architectural Accrediting Board (NAAB). NewSchool is a member of the Laureate International Universities network – a global network of more than 80 campus-based and online universities in 28 countries. Through this network, students at NewSchool are prepared to work in a global and diverse work environment through the school’s collaborations with sister institutions in the Laureate network, including award-winning schools such as Domus Academy in Milan, Italy. For more information about Laureate International Universities, visit www.laureate.net.

*This was a student spec ad and not an ad for or by the actual Truth campaign.

Media Contact:

Rachael Lighty

rlighty@newschoolarch.edu

619.684.8775

NewSchool Lecture Series to Feature Salk Institute’s Dr. Thomas D. Albright

NewSchool of Architecture & Design Lecture Series to Feature the Salk Institute’s Dr. Thomas D. Albright

Dr. Albright is a renowned professor and chair at the Salk Institute for Biological Studies, Director of the Salk Institute for the Neurobiology of Vision and adjunct professor of Psychology and Neurosciences at the University of California San Diego.

On Wednesday, June 8, renowned professor and Director of the Salk Institute for Neurobiology of Vision, Dr. Thomas D. Alright, PhD, will present a lecture, Towards A Neuroscience for Architecture, as part of the NewSchool of Architecture & Design’s lecture series. The lecture will be held at 7pm in the NewSchool Auditorium and will also be available via livestreamed for online audiences.

About the Lecture:

Towards A Neuroscience for Architecture Neuroscience is a new research discipline in the armament of longstanding efforts to understand the influence of built environments over human mental function and behavior. Using a variety of powerful experimental approaches, and focusing efforts on the information processing capacities of the brain, we have begun to develop an empirical understanding of how design features influence the acquisition, organization and use of information present in the built environment. Based on this understanding, we argue that selective pressures over the course of human evolution have yielded a visual brain that has highly specific and tunable organizational properties for representing key statistics of the environment, such as commonly occurring features and conjunctions of features. Simple visual pattern types, which are commonly used in architectural and decorative design, mirror these environmental statistics. These patterns are readily seen without scrutiny, yielding a “sense of order” because they tap into existing neuronal substrates.A fuller understanding of these relationships between organizational properties of the brain and visual environmental statistics may lead to novel design principles.

About Thomas D. Albright, PhD:

Thomas D. Albright is Professor and Conrad T. Prebys Chair at the Salk Institute for Biological Studies, where he joined the faculty in 1986. He is also Director of the Salk Institute Center for the Neurobiology of Vision and Adjunct Professor of Psychology and Neurosciences at the University of California, San Diego. Albright is an authority on the neural basis of visual perception, memory and visually guided behavior. His laboratory seeks to understand how visual perception is affected by attention, behavioral goals, and memories of previous experiences. An important goal of this work is the development of therapies for blindness and perceptual impairments resulting from disease, trauma or developmental disorders of the brain. A second aim of Dr. Albright’s work is to use our growing knowledge of brain, perception and memory to inform design in architecture and the arts, and to leverage societal decisions and public policy. Albright received a Ph.D. in psychology and neuroscience from Princeton University. He is a member of the U.S. National Academy of Sciences, a fellow of the American Academy of Arts and Sciences, a fellow of the American Association for the Advancement of Science, and an associate of the Neuroscience Research Program. He is past-president of the Academy of Neuroscience for Architecture (2012-2014), a member of the National Academy of Sciences Committee on Science, Technology, and Law, and a member of the U.S. National Commission on Forensic Science.

Remembering Zaha Hadid

Today a profound leader in architecture and design, Zaha Hadid, passed away. There was more inventive, provocative work yet to come from her spirit, but now it will have to come from those who have learned from and been inspired by her.

Her contributions to the global architecture and design community have been significant. She pushed our understanding of architecture and how it is made. Her formalistic conceptions inspired us. More than that, they challenged and even threatened us. Whether we shared her view or understood architecture in different terms, she made us believe in something greater. Her architecture somehow makes us more alive.

In her generous spirit, Ms. Hadid also contributed to our NewSchool community here in San Diego. In 2015, she donated two ‘napkin sketches’ to NewSchool’s Fourth Annual Napkin Sketch Auction, which was organized by and raised funds for our chapter of the American Institute of Architecture Students (AIAS). Her two sketches, which were demonstrative of her approach to architecture, are a blend of an aesthetic derived from new technology and an instinct for the dramatic. They had the 3rd- and 4th-highest auction prices.

As a woman in the field, she asserted leadership in a dramatic fashion. To be an architect is to choose a difficult path. To realize the work Zaha Hadid did seems almost impossible. Yet, it stands as a reminder of the power of the human will.

Thank you, Zaha Hadid, for providing a model for the significance of women contributing to the development of the profession. The sum of your work, and the office structure you established to accomplish it, will forever influence the discourse on architecture for generations. You have become a measure of our culture.

-Marvin Malecha, President and Chief Academic Officer

Faculty Ramiro Losada-Amor a Finalist for the “Building of the Year” Award

A Tobacco Museum building designed by NewSchool Undergraduate Architecture contributing faculty member Ramiro Losada-Amor, and his firm Losada García, is one of only 15 finalists for a “Building of the Year” Award hosted by ArchDaily/Plataform Arquitectura. For the eighth consecutive year, ArchDaily/Plataforma Arquitectura-America is hosting an architecture award where the winners are chosen by popular vote. The readers are tasked with determining what architectural designs in 2015 offered inspiration and a sense of identity.

Readers may vote once per day through Tuesday, March 22, for their top choice of the 15 finalists. Visit the online website to vote:

https://oda.plataformaarquitectura.cl/cl/2016/candidates/101601/centro-cultural-la-gota-museo-del-tabaco-losada-garcia

In late 2015, Losada-Amor and his firm were also named a “Top 10 Emerging Architecture Firm Worldwide” by Architectural Record.

Frontier’s Photography Challenge Winner from Media Design School Will Study at NewSchool this Summer

Frontier, a global community and source of inspiration for young creatives, art and design students, recently hosted the Portraiture Photography Challenge and asked aspiring photographers and digital artists to photograph a subject with which the artists connected; they were then tasked with creating a portrait capturing the personality and essence of that individual.

The winning portrait, The Painted Man, was done by Auckland-based Media Design School 3D Animation student Navjin “Navve” Khosravi.

As the winner of the Frontier Portraiture Photography Challenge, Navve has received a full scholarship to take a variety of summer courses at NewSchool of Architecture & Design this July.

NewSchool’s two-week Summer Courses give creative students the opportunity to learn from experienced professionals. As part of the program, students visit museums, companies, production sites and design studios, all of which expose them to the creative and cultural environment in San Diego.

The trip to San Diego will be Navve’s first time in the U.S.

“I am super excited to be going to the U.S,” said Nawe. “I’d never even considered visiting the U.S. before and now I’m actually going there! I’m definitely going to take the 3D sculpting course and I may take the architecture course as something a little different to what I’ve been studying. There are so many options to choose from, I’m not too sure yet.”

To view The Painted Man, as well as the other finalists in Frontier’s Portraiture Photography Challenge, check out Frontier’s post about the winners.

International Women’s Day: Thoughts from International Designer & NewSchool Faculty Elena Pacenti

In honor of International Women’s Day, Dr. Elena Pacenti, Director of the Domus Academy School of Design at NewSchool, talks about some international women in design who have inspired her:

“I have been very much inspired by women in design: Paola Navone and Patricia Urquiola have been among the best of their generation of designers. Grace, courage and a radical sense of beauty have left a sign in the contemporary course of design.”

For more on Paola Navone, visit https://www.stylepark.com/en/designer/paola-navone.

For more on Patricia Urquiola and her work, check out https://www.stylepark.com/en/designer/patricia-urquiola.

Dr. Pacenti’s own design and teaching philosophy can be found detailed in her letter to students.

NewSchool Students Receive Prestigious ADDY Awards Highlighting the Best in Design

NewSchool of Architecture & Design Students Receive Prestigious ADDY Awards Highlighting the Best in Design

Three students studying media design at NewSchool are honored with a Silver and two Bronze ADDYs for exceptional creativity in design projects

Media Contact:

Rachael L. Lighty

rlighty@newschoolarch.edu

1-619-684-8775

SAN DIEGO—March 8, 2016—NewSchool of Architecture & Design (NewSchool) has announced that three of its students recently won prestigious ADDY awards, which are hosted by the San Diego marketing association SDX and were presented during the 2016 San Diego American Advertising Awards Gala.

Student Amjad Alotaibi won a Silver Addy in the Online/Interactive category for her six-second looping stop-motion animation Vine student spec ad for the anti-smoking campaign, Truth*; Marius De La Peña, now an alumnus (’15), won a Bronze Addy in the Elements of Advertising category for his logo design for Toast Enoteca & Cucina; and Greg Rovelo won a Bronze Addy in the Elements of Advertising category for his logo design for Park Boulevard Catering.

“We’re very excited and proud to take home three ADDY awards this year,” said Chris Clark, a faculty member in the Media Design School of Digital Arts at NewSchool. “This year’s win is very significant, as we have demonstrated clearly to the industry that we are a major player in this local design space and have very strong student work. I am very proud of our school and students. Our student work submissions demonstrated proficiency and excellence in brand identity, copywriting, photography, digital production, concepting, art direction, graphic design, creative direction (print and interactive), audio production, video production and animation.”

Last year NewSchool’s Armando Roman (’15) was awarded a Bronze ADDY in the student Elements of Advertising category for a logo he created as part of a branding and integrated advertising campaign project for an upscale East Village sushi restaurant, The Parlour.

According to a SDX news release, “SDX has been at the core of the creative community representing the best in San Diego advertising since it was founded in 1911,” said Doug Hecht, Seed San Diego and current SDX president. “Presenting the San Diego American Advertising Awards showcases the high level of creative talent working in this town, and puts our best work in the national spotlight.”

About SDX

Founded in 1911, SDX (formerly San Diego Ad Club) is San Diego’s oldest continuously operating business association. SDX brings together creative thinkers, business planners, marketing aficionados, communications technology innovators and more in order to build a community of professionals focused on what’s next in the industry. SDX is creative, rooted in brand building, committed to public service and grounded in building valuable professional and personal relationships.

About Media Design School of Digital Arts at NewSchool of Architecture & Design:

The Media Design School of Digital Arts at NewSchool prepares students to succeed in global design fields through an emphasis on industry connections, international experience and interdisciplinary studies. The curriculum has been developed through collaborations between NewSchool of Architecture & Design in San Diego and Media Design School in Auckland, which is New Zealand’s most awarded higher education institution for digital and creative technology qualifications. The Media Design School of Digital Arts at NewSchool builds on these global credentials by offering a Bachelor of Science in Media Design, a Bachelor of Arts in Game Development, and a Certificate in Creative Advertising.

*This was a student spec ad and not an ad for or by the actual Truth campaign.

NewSchool Student Team Takes First Place at the ASC Design/Build Competition in Reno

A NewSchool student team recently won first place at the region 7 Associated Schools of Construction (ASC) Design/Build Competition that took place this past weekend. This is the third time in four years that a NewSchool team has taken first place, as well as the first time a NewSchool student who participated as an alternate in the competition took an award.

The University of Southern California took second and a team from the University of Washington placed third in the 2016 region 7 ASC Design/Build competition. The Annual Design/Build ASC Competition is widely regarded as one of the largest recruiting events in the construction management industry, with top employers in attendance.

Congratulations to the students who were involved! For more information on last year’s award-winning student team, visit https://newschoolarch.edu/news/student-team-wins-first-place-in-construction-management-competition/.

Gam3rCon San Diego and NewSchool Collaborate to Host 2016 Gaming Convention

Gam3rCon San Diego and NewSchool of Architecture & Design Collaborate to Host Dynamic 2016 Convention for Gaming Enthusiasts

The gaming convention will be hosted at NewSchool July 21-24, 2016

Media Contact:

Lauren McDaniel

lmcdaniel@newschoolarch.edu

1-619-684-8775

SAN DIEGO—February 11, 2016—Each year, thousands of video and table-top gaming enthusiasts gather for four exciting days of interactive gaming, art, music and more at Gam3rCon, the premier gaming convention in San Diego for gamers, by gamers that takes place during San Diego Comic-Con International. In 2016, NewSchool of Architecture & Design (NewSchool) is pleased to serve as the primary venue for Gam3rCon on July 21-24, 2016. The 7th annual convention, which celebrates game play and the gaming culture, highlights cutting-edge trends and technology in the digital gaming industry, and is an affordable, family-friendly event for gamers and industry professionals alike.

“Along with all the exciting gaming opportunities available at the convention, Gam3rcon also offers a variety of art, music and live productions that highlight the vibrant aspects of the world of gaming,” said Brendan MacNeil, Chief Operating Officer at Gam3rCon. “Participants will have the chance to attend informative panel discussions and workshops that bring them up close and personal with the current cutting-edge activities in gaming, as well as get a sneak-peek into some innovations that are on the horizon in the industry. Many of those innovations are being designed and developed right in the center of Gam3rCon at the Media Design School of Digital Arts at NewSchool of Architecture & Design through their relationship with industry-recognized and awarded Media Design School in New Zealand.”

Gam3rCon is committed to supporting the gaming community in an active and meaningful way by bringing developers and gamers together on a regular basis at their monthly “Gam3 Days” throughout the year, several of which have also been hosted at NewSchool.

In conjunction with serving as host for the 2016 convention, NewSchool and Gam3rCon will be jointly launching a scholarship for students who are interested in studying game development. The university boasts the Media Design School of Digital Arts, a unique collaboration between NewSchool of Architecture & Design and the industry-wide recognized Media Design School in Auckland, New Zealand, which is ranked by Autodesk CG Student Awards to be among the top three schools in the world to provide VFX/Animation and Game Development qualifications. The unique digital art school brings a global perspective to digital arts degree programs including game development, game programming, animation and media design.

“I think it’s fantastic that the 7th annual Gam3rCon is being hosted at the NewSchool campus,” said George Rothrock, a contributing faculty member in the Media Design School of Digital Arts at NewSchool. “Gam3rCon presents a wonderful connection between the public and the expression of gamer and geek culture. For our Media Design School students it will be great opportunity to connect with their own ‘tribe,’ and for the rest of the campus community, offers exposure to the exciting world of gamers and gaming. This type of industry event is incredibly valuable for any young creative professional to better inform their craft, regardless if they’re studying game development, or even architecture or great product design.”

Gam3rCon tickets are available at https://www.eventbrite.com/e/gam3rcon-tickets-19904602201. Now until March 1, participants may buy half-price tickets. Student, military, and veteran discount ticket options are also available.

About Gam3rCon:

Gam3rCon is a volunteer run not-for-profit organization by gamers for gamers in San Diego, Calif. Gam3rCon hosts events year-round for the community and during the summer, produces its annual multi-day, family-friendly Gam3rCon convention. For more information, visit www.gam3rcon.com.

About Media Design School of Digital Arts at NewSchool of Architecture & Design:

Located in downtown San Diego, NewSchool’s curriculum prepares students for career success in design fields through an emphasis on interdisciplinary and global design skills, industry collaborations and real-world projects. Programs of study include architecture, construction management, product design, media design, game development, and interior architecture & design. The school’s design environment provides inspiration for the school’s students and faculty, recognized for their work regionally and internationally. NewSchool is accredited by the Western Association of Schools and Colleges (WASC) Senior College and University Commission. NewSchool’s Bachelor of Architecture, Master of Architecture and Executive Master of Architecture programs are accredited by the National Architectural Accrediting Board (NAAB). NewSchool is a member of the Laureate International Universities network – a global network of more than 80 campus-based and online universities in 28 countries. Through this network, students at NewSchool are prepared to work in a global and diverse work environment through the school’s collaborations with sister institutions in the Laureate network, including award-winning schools such as Domus Academy in Milan, Italy and Media Design School in Auckland, New Zealand. For more information about Laureate International Universities, visit www.laureate.net.

NewSchool and Domus Academy-Milan Launch Global Design Degree

Students can earn two design credentials after studying design in contemporary design mecca of Southern California and Milan, Italy, the world capital of design

Domus Academy (Milan)

Sabrina Dipietrantonio

sabrina.dipietrantonio@laureatedesign.it

+39-02-42414029

NewSchool of Architecture & Design (San Diego)

Lauren McDaniel

lmcdaniel@newschoolarch.edu

+1-619-684-8775

SAN DIEGO, Calif., and MILAN —January 26, 2016—The Domus Academy School of Design at NewSchool of Architecture & Design (NewSchool), in collaboration with globally-acclaimed Domus Academy, in Milan, Italy, have jointly announced the launch of two Global Design Degrees. The degree will allow students the opportunity to spend two years studying in San Diego, a rising contemporary and creative location for design in Southern California, and up to two years studying in Milan, Italy, the world capital of design. Upon graduation, students will earn two design credentials: a bachelor’s degree from a Western Association of Schools and Colleges (WASC)-accredited institution, NewSchool of Architecture & Design in San Diego, through its Domus Academy School of Design, as well as a diploma from Domus Academy in Milan. In addition, students will have had one unforgettable experience that combines the best of Italian design blended with the California innovative creative industry. The Domus Academy School of Design at NewSchool is now accepting applications for fall 2016 for a Bachelor of Interior Architecture & Design or a Bachelor of Arts in Product Design.

“In Milan, Italy, students are immersed in the birthplace and world capital of design, while San Diego offers a contemporary view of design’s influence on technology, lifestyle and sustainability, so it really is the best of both worlds,” said Alberto Bonisoli, Chief Academic Officer and Interim Domus Academy Head of Institute. “The collaboration between The Domus Academy School of Design at NewSchool in California and Domus Academy in Italy is so much more than a typical bachelor’s degree; this truly global experience will open more doors—to students’ own creativity, to career possibilities, and to the world, providing firsthand knowledge of two design cultures and expand contacts within the international marketplace.”

In both countries, students will take courses taught by industry experts to build theoretical foundation and apply classroom knowledge while creating actual projects with real companies. Students have worked directly with renowned companies such as BMW Design Group, Crea International, Sound United, Elica, Fiat, Swenyo, Frog Design, FutureBrand, La Triennale di Milano, Matteo Thun & Partners, Pambianco, RCS Media Group, Studio Urquiola, Co-merge, and Whirlpool.

The two universities also collaborate for a San Diego-based Italian design experience through the Domus Academy School of Design at NewSchool of Architecture & Design, a partnership with Domus Academy in Milan. The San Diego program offers three immersive hands-on degrees on its California-based campus that also bring in world-renowned faculty from Milan and focus on human-centric design philosophy and project-based learning through real life projects and clients.

“Design in Italy has always been a strategic asset for companies, and the success of “Made in Italy” was due to the magic encounter between visionary entrepreneurs and designers and the competency of the best craftsmanship and production technicians,” said Elena Pacenti, Director of the Domus Academy School of Design at NewSchool. “The entrepreneurs of the furniture and goods industries understood that they could differentiate their brands and products by design. The dialogue between entrepreneurs and designers gave birth to the famous Italian innovative products. We want to instill this concept of ‘design as a mindset’ for our students, and give them an international experience so they can be prepared to solve any kind of problem in any field—from buildings and products, to interiors and graphics.”

The new Global Design Degree serves as an extension of both NewSchool and Domus Academy’s continued commitment to global design thinking and innovation, encouraging cultural diversity in the classroom.

For more information about the Global Design Degree, visit https://www.domusacademy.com/en/global-design-degree-program/.

About Domus Academy:

Founded in 1982, Domus Academy is an internationally renowned, innovative design academy, based in the heart of Milan, a world capital of design. Domus Academy connects students with the design industry so they can take their career to the next level. Its one-year master’s programs span a wide, multidisciplinary range in the design field, from interior design to product design, fashion and architecture. Students learn from professional and talented designers, work on practical projects with leading companies and make invaluable connections with prestigious firms. Domus Academy has been named among the world’s top graduate schools in Masterclass: Product Design, Fashion & Textile, Interior Design and Architecture; selected by Businessweek as one of the best design schools in the world; and selected by Domus Magazine as one of Europe’s Top 100 schools of architecture and design. Domus Academy is a member of Laureate International Universities network – a global network of more than 80 campus-based and online universities in 28 countries.

Through this network, students are able to collaborate with award-winning design schools around the world including: Media Design School in Auckland, New Zealand; Santa Fe University of Art and Design in Santa Fe, New Mexico; and NewSchool of Architecture & Design in San Diego, California. For more information about Laureate International Universities, visit www.laureate.net.

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