Course Descriptions

Exploring Design Management

How is the design and creative process managed? What is the role of design in innovation? What skills and dispositions do individuals need to become an Art Director, Design Strategist, Design Director, or to manage creative and design firms? In this course, explore the exciting world of design management and begin to apply your learning in a real-world context.

Co-Requisite: Understanding Design and Innovation by Design

Design Methodologies

Students will be introduced to different design methodologies, based on varying types of briefs and end-product requirements. They will learn different methods to generate and select ideas, build on concepts, improve and iterate. They will learn how design challenges can be subdivided and how to keep in mind design as a whole.

Co-Requisite: Exploring Design Management

Innovation & Design for Innovation

In this course, the students will learn what innovation is, the different types of innovation (for example product vs. process vs. system/societal innovation as well as incremental vs. radical vs. disruptive innovation) and their importance for commercial and non-commercial enterprises. They will learn theories around where innovation originates, how to stimulate innovation and hurdles to innovation. Through case studies and guest-lectures, real world innovations will be discussed: how they came to be, how they developed and their impact on the market. They will discover the role of design within innovation, and specifically strategic design.

Pre-Requisite: Exploring Design Management, Design Methodologies

Managing the Design Process

What is the dialogue between design and business? How can the design process be managed in ways that enhance and value the innovative potential of design? In this course students will be introduced to business principles and tools to effectively manage the design process. Students demonstrate real-life application of how to manage the design process by developing a comprehensive phased design plan including process, financial analysis, risk assessment, and version management (iterations).

Pre-Requisite: Exploring Design Management, Design Methodologies

Designing a Business Model

Business modeling allows strategists, marketers and managers to assess how a product will perform in the market. Business modeling can be done to unlimited levels of complexity and detail. In this course, the students will be introduced to the practice and will gain basic skills in making simple business models that can be used to estimate market viability. The core elements that are required for modeling with be explored: product and production costs, pricing strategies, market size estimates. The students will practice using these elements to develop revenue and profitability scenarios.