Featured IDEA Finalist

Visual Speaker by Marcelo Kertesz

2016 IDEA Featured Finalist

VisualSpeakers is a wireless speaker system with an integrated projector dedicated to images that complement the music experience. With a “Dome Mode” – where images are projected into the VisualSpeakers integrated 12”dome – and a “Party Mode” – where images are projected in the ambient (ceiling, furniture and walls), the VisualSpeakers provide different kinds of images to enhance your sound experience.

Nowadays, music is so ubiquotous that the challenge of this project was to come up with a new way to listen music, creating a deeper and richer experience. I focused on the relationship between music and visuals, and, inspired by the concept of Cymatics, I decided to tackle the relationship between sound and image creating a new product that not only reproduces sound, but generates and plays images that accompany your music. This design not only provides an excellent music experience with high quality speakers, but also enhances the experience with a visual layer. And with its dual lens projector, the images could be seen projected in the speaker dome, but also they could extrapolate its boundaries and be projected through the whole ambient.

There are many equipment that focus on the image experience, puting sound as a support for the visual experience. This design inverts this perspective, puting images as a music experience enhancer. It inaugurates a new product and also a new marketplace for music with different visual layers from different artists and collaborators. The VisualSpeakers provide a new “visual” layer of sound. Creating a deeper experience of music. Our eyes have a very strong and predominant connection to our brain. By generating and projecting images that were created to enhance the music experience – and not to distract from it – the VisualSpeakers are able to provide to the user a richer and deeper connection to the music. It also sets the mood for whatever music experience we desire.

For the client, this design inaugurates not only a new product category, but also a new market place. With the VisualSpeakers musicians, visual artists, music labels and users will be able to show and sell different layers of visuals for a single song. Apart from that, the VisualSpeakers, being visual on its essence, also brings the sound equipment back to the center of the room, giving a much stronger visibility to the brand and even becoming a conversation piece once again.

“In a world where the musical experience has become so frugal, the VisualSpeakers represents an effort to bring back an emotional connection with music.”

The idea is that, through a visual layer dedicated to complementing the sound, we can create an even better experience of music. The VisualSpeakers also creates a new exciting and creative place for exchange between visual artists, musicians and creatives in general, who will be able to present their artistic visual expression combined with music.

About The International Design Excellence Awards: The International Design Excellence Awards—also known as IDEA®—is a premier international design competition sponsored annually by the Industrial Designers Society of America (IDSA) and judged by renowned design experts from around the world. Top IDEA winners are featured in IDSA’s INNOVATION Magazine: Yearbook of Excellence; IDSA.org; and global media outreach.