NewSchool Student Wins ADDY Award at the 2015 San Diego American Advertising Awards

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Senior Armando Roman was recognized for his outstanding design work

NewSchool of Architecture & Design senior Armando Roman has received an ADDY Award presented by SDX, formerly the San Diego Ad Club, at the local American Advertising Awards Gala held earlier this month in San Diego. Roman was awarded a Bronze ADDY in the student Elements of Advertising category for a logo he created as part of a branding and integrated advertising campaign project for an upscale East Village sushi restaurant, The Parlour.

“I submitted the branding and integrated ad campaign to SDX with the encouragement of NewSchool faculty,” said Roman, who studies in the Media Design School of Digital Arts at NewSchool. “It was an exciting experience to attend the gala from a student standpoint, having the chance to see other local student projects as well as professional campaigns and trends in the industry. We were told that judging was very tough this year, so the fact that I won a bronze award is quite an honor.”

Roman created his branding — which included the award-winning logo, mock-up of a billboard, t-shirt design, business cards, magazine ads and direct mailers for the local Japanese eatery — as part of NewSchool’s Comp Studio II class under the guidance of Linda Sellheim and Lead Graphic Design Instructor, Chris Clark. As a result, The Parlour now has plans to use the new branding materials later this year.

“An ADDY is a very prestigious award and to win one is quite an honor,” said Clark. “This is a great success for Armando and indicative of NewSchool students’ potential going forward.”

The American Advertising Awards program is hosted by the American Advertising Federation (AAF), a national advertising trade organization comprising a membership of more than 200 local advertising clubs, including SDX.

“For over 100 years SDX has been a hub for the creative community, representing the best in San Diego advertising. Hosting the San Diego American Advertising Awards is a great way to showcase the awesome creative talent working in this town, and puts our best work in the national spotlight,” said Michael Warburton, Brand Manager for San Diego Zoo Global and current SDX president, in an SDX-issued press release. To view Roman’s design process, visit .

About SDX

Founded in 1911, SDX (formerly San Diego Ad Club) is San Diego’s oldest continuously operating business association. SDX brings together creative thinkers, business planners, marketing aficionados, communications technology innovators and more in order to build a community of professionals focused on what’s next in the industry. SDX is creative, rooted in brand building, committed to public service and grounded in building valuable professional and personal relationships.

About NewSchool of Architecture & Design

Located in downtown San Diego, NewSchool of Architecture & Design prepares students for career success in design fields through an emphasis on interdisciplinary and global design skills, industry collaborations and real-world projects. The school’s programs include architecture, construction management, product design, interior architecture & design, and strategic design & management. The school also offers programs in media design, game art, and animation. The school’s design environment provides inspiration for the school’s students and faculty, recognized for their work regionally and internationally, and NewSchool students are prepared to work in a global and diverse work environment through the school’s collaborations with award-winning schools around the world such as Domus Academy in Milan, Italy and Media Design School in Auckland, New Zealand. NewSchool is accredited by the Western Association of Schools and Colleges (WASC) Senior College and University Commission. NewSchool’s Bachelor of Architecture, Master of Architecture and Executive Master of Architecture programs are accredited by the National Architectural Accrediting Board (NAAB).

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