Media Design Student Receives Prestigious National ADDY Award

Date published

San Diego CA, June 15th, 2016 – NewSchool of Architecture & Design (NewSchool) has announced that media design student Amjad Alotaibi has won a National ADDY® award, and received a silver designation during the American Advertising Awards Show hosted by the American Advertising Federation (AAF) in Anaheim, California on June 7. The awards show was part of ADMERICA, the AAF’s annual national conference.

Amjad received recognition in the Social Media category for her six-second looping stop-motion animation Vine video for the anti-smoking campaign, Truth*. The student spec ad entitled Truth: “Ash to Ashes,” which incorporated photography, animation, art/creative direction, Photoshop compositing and audio production, and previously also received two additional Silver ADDYs at the local and regional American Advertising Awards shows.

“It’s exciting to have NewSchool student work receive local, regional and national ADDY awards and be recognized by elite industry jurors on such a grand scale – it’s truly remarkable,” said Chris Clark, lead faculty member in the Media Design program at NewSchool. “Amjad’s Vine video uses stop motion animation of actual cigarette ash to creatively and effectively demonstrate the effects of smoking on the lungs.”

About American Advertising Awards (ADDYs)

Conducted annually by the American Advertising Federation (AAF), the American Advertising Awards, also known as the ADDYs, is the advertising industry’s biggest and most engaging competition attracting over 40,000 entries every year in local AAF Club (Ad Club) competitions. The purpose of the competition is to give recognition and reward those who exemplify a creative spirit of excellence through advertising tactics.

About NewSchool of Architecture & Design

Located in downtown San Diego, NewSchool prepares students for career success in design fields through an emphasis on interdisciplinary and global design skills, industry collaborations and real-world projects. Programs of study include architecture, construction management, product design, media design, game development, design studies, and interior architecture & design. The school’s design environment provides inspiration for the school’s students and faculty, recognized for their work regionally and internationally. NewSchool is accredited by the Western Association of Schools and Colleges Senior College and University Commission.

NewSchool’s Bachelor and Master of Architecture programs are accredited by the National Architectural Accrediting Board (NAAB). NewSchool is a member of the Laureate International Universities network – a global network of more than 80 campus-based and online universities in 28 countries. Through this network, students at NewSchool are prepared to work in a global and diverse work environment through the school’s collaborations with sister institutions in the Laureate network, including award-winning schools such as Domus Academy in Milan, Italy. For more information about Laureate International Universities, visit

*This was a student spec ad and not an ad for or by the actual Truth campaign.

Media Contact:

Rachael Lighty


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