NewSchool hosts SEGD and SDXD lecture from technologist Flavia Sparacino.
Why Experiential Design Always Needs a Technology Master Plan
Software builds the nervous system of a space. It’s what turns programmed behaviors into physical action. If a technology master plan is missing from the original concept and design stages of a project, the final experience will lack integration. Flavia Sparacino PhD, CEO of creative technology agency Sensing Places, will run through the concepts and designs of her 10,000 ft² Vodafone Customer Experience Center project. Her team provided the experience design, architectural design, and custom-tailored software development and integration that enabled an experiential customer journey.
About the Lecturer:
Flavia Sparacino is a creative inventor, technologist, and entrepreneur. She holds a PhD in Media Arts and Sciences from MIT and was granted 13 technology licenses for her inventions while part of the MIT Media Lab. Her specialities include ambient and body sensors, statistical mathematical models, interactive multimedia, and 3D graphics. As CEO of Sensing Places, a creative technology agency, Flavia and her team build interactive design and technology solutions for brands, retail spaces, and museums. She is also the founder of two SaaS product companies - Presentize and Beam.
6:00–6:30pm: Arrival, networking
7:15–9:00pm: Q&A, networking