Chief Design Officer of Sound United
As Chief Design Officer of Sound United, Michael DiTullo is passionate advocate as well as experienced practitioner of design. There he is responsible for ethnographic research, product definition, design strategy, industrial design, and brand creative for the Definitive, Polk, and BOOM brands. In addition to his work at Sound United he is a contributor for the well-known design resource, core77.com. Prior to Sound United Michael was Creative Director at the legendary frog design, where he lead teams that worked with Google, Motorola, Honda, Braun, and Intel. Before frog DiTullo spent nearly a decade developing several product collections at Nike Inc for the Converse, Jordan, and Nike brands, from advanced concept to production. He started his career at Evo Design where he worked for a wide array of clients. DiTullo holds a BFA in Industrial Design from the Rhode Island School of Design and also studied at the Cleveland Institute of Art. His work has garnered international awards and has been featured in many media outlets and publications. Michael frequently lectures at corporations, universities, and conferences on the effect, value, and how too’s of design.