NewSchool of Architecture & Design senior Armando Roman received an ADDY Award presented by SDX, formerly the San Diego Ad Club, at the local American Advertising Awards Gala in March 2015. Roman was awarded a Bronze ADDY in the student Elements of Advertising category for a logo he created as part of a branding and integrated advertising campaign project for an upscale East Village sushi restaurant, The Parlour.
“I submitted the branding and integrated ad campaign to SDX with the encouragement of NewSchool faculty,” said Roman, who studies in the Media Design School of Digital Arts at NewSchool. “It was an exciting experience to attend the gala from a student standpoint, having the chance to see other local student projects as well as professional campaigns and trends in the industry. We were told that judging was very tough this year, so the fact that I won a bronze award is quite an honor.”
Roman created his branding — which included the award-winning logo, mock-up of a billboard, t-shirt design, business cards, magazine ads and direct mailers for the local Japanese eatery — as part of NewSchool’s Comp Studio II class. As a result, The Parlour now has plans to use the new branding materials later this year.
“An ADDY is a very prestigious award and to win one is quite an honor,” said Chris Clark, Associate Professor in the Media Design program. “This is a great success for Armando and indicative of NewSchool students’ potential going forward.”
Read the media announcement to learn more about the Addy Award and Armando.